In Reid Hoffman, we’ve already welcomed the start-up whisperer. Book designer Chip Kidd knows all too well how often we judge things by first appearances. "Chip Kidd doesn't judge books by their cover, he creates covers that embody the book -- and he does it with a wicked sense of humor. The Book Designer, Chip Kidd, knows all too well how often we judge things by first appearances. Via the website: Chip Kidd’s book jacket designs spawned a revolution in the art of American book packaging. Mr. Kidd is brilliant, hysterical, and wise. Posted on May 24, 2019 by CarlSetzer. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly -- clarity and mystery -- and when, why and how they work. Chip Kidd discusses the (hilarious) art of book design through a hugely entertaining Ted Talk. Sep 25, 2016 - Explore ashley's board "Chip Kidd | Father of Bookcover" on Pinterest. His book cover designs for Alfred A. Knopf, where he has worked nonstop since 1986, have helped create a revolution in the art of American book packaging. He also celebrates beautiful, useful pieces of design, skewers less successful work, and shares the … In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs. ou know a Chip Kidd book when you see it — precisely because it’s unexpected, non-formulaic, and perfectly right for the text within. The Hilarious Art of Book Design Chip Kidd’s TED Talk Chip Kidd is a pretty well known book cover designer He’s probably most known for designing the cover for Jurassic Park, which later became the logo for the actual movie. Photo: James Duncan Davidson. Chip Kidd is a designer and writer living in New York City. Book designer Chip Kidd knows all too well how often we judge things by first appearances. Though I’ve seem this before, I wanted to share this Chip Kidd TED talk again. In this new, fast-paced, TEDTALKS WITH CHIP KIDD he explains the two techniques designers use to communicate instantly – clarity and mystery – and when, why and how they work. “A book cover is a distillation.” It’s a “haiku,” if you will, of the story. “The hilarious art of book design | Chip Kidd’s TED Talk” on YouTube. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. I highly recommend his TED Talk as he takes us through the thought process behind some of his best-known cover designs. One of Kidd’s most iconic designs is the silhouette of a T. rex skeleton, created for Michael Crichton’s Jurassic Park and Lost World novels. So says graphic designer extraordinaire Chip Kidd. (From The Design Studio session at TED2012, guest curated by Chee Pearlman and David Rockwell.)" 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